Urumqi Airport Terminal 3 Retail Development

The Challenge

Urumqi Airport is the gateway into Northwest China and the capital of Xinjiang province. Its airport is growing fast and in 2008 was building its third terminal for a maximum of 16m passengers, which required world-class retail.

Our Role

InterVISTAS was asked to develop a comprehensive retail plan. The traffic is predominantly domestic but the international share is growing. Both markets require a different retail offer. Chinese customers have a different visiting and purchasing pattern in check-in and arrival halls than European customers.

Results

This complexity had to be translated in smart concepts for all terminal areas. 3.720 m2 of shops and 3.285 m2 of food & beverage would raise the retail spend per passenger from a very low amount to at least € 3.75 for international and € 2.00 for domestic passengers in the 2nd full year of operation.