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Destination Fort Worth Master Plan
Project Brief
The Fort Worth Convention & Visitors Bureau engaged NEXTFactor and InterVISTAS to create the first-ever Destination Master Plan for the city of Cowboys & Culture. The objective was to build a plan which will significantly expand the tourism industry and its economic impact in the region.
Approach
The project included a:
- Detailed review of current performance and visitor metrics
- Competitive assessment against other destinations
- Review of key industry and market trends
- Series of interviews and workshops with key industry and community leaders
- Survey of local residents to gather their views on tourism in Fort Worth
- Visioning Workshop to gain input and buy-in for the core elements of the plan and to prioritize key initiatives
Results
The Destination Master Plan was presented at the Visit Fort Worth Annual General meeting in March, 2018, with very positive reviews. The process created wide-spread consensus with the community to aggressively pursue the expansion of the Convention Center and new headquarter hotel development.
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