Back to our Work

Destination Fort Worth Master Plan


Fort Worth, TX

Service Area

Travel & Mobility

Fort Worth Texas skyline.

Project Brief

The Fort Worth Convention & Visitors Bureau engaged NEXTFactor and InterVISTAS to create the first-ever Destination Master Plan for the city of Cowboys & Culture. The objective was to build a plan which will significantly expand the tourism industry and its economic impact in the region.


The project included a:

  • Detailed review of current performance and visitor metrics
  • Competitive assessment against other destinations
  • Review of key industry and market trends
  • Series of interviews and workshops with key industry and community leaders
  • Survey of local residents to gather their views on tourism in Fort Worth
  • Visioning Workshop to gain input and buy-in for the core elements of the plan and to prioritize key initiatives


The Destination Master Plan was presented at the Visit Fort Worth Annual General meeting in March, 2018, with very positive reviews. The process created wide-spread consensus with the community to aggressively pursue the expansion of the Convention Center and new headquarter hotel development.

Contact Us

Ready to get started? Let’s work together on finding solutions that work for you. Get in touch and let us know how we can help!

Contact Us
Back to top