Sault Ste. Marie Airport Porter Airlines Air Service Development

The Challenge

Located in Northern Ontario, Sault Ste. Marie sought to pursue opportunities for increased competition for air services to Toronto, a key business market for the region.

Our Role

InterVISTAS conducted detailed route analysis, including development of specific flight schedule and frequency scenarios to evaluate the viability of a new Toronto service by Porter Airlines. Using the results of the analysis a business case was created, which included information on the following key areas:

  • Airport/community overview
  • Passenger surveys information
  • Market size data
  • Capacity/air fare history
  • Route forecast
  • Airport costs
  • Financial incentives

The business case was then presented to Porter Airlines at a headquarters meeting.

Results

As a result of these efforts, Sault Ste. Marie Airport has been able to secure a new double daily Toronto City Airport (YTZ) service from Porter Airlines.

Photo courtesy:  Bombardier