Qantas Premium Asian Airline

The Challenge

Qantas needed to evaluate feasibility and business plan for a new premium airline in Asia. The InterVISTAS team developed network design and revenue forecasting as part of a broader project team.

Our Role

Market Forecasting – executed market forecast taking into account long term/top down forecast driven by GDP growth and travel propensity of the client’s projected markets, as well as bottom up analysis including MIDT and PaxIS flown data. Further to market forecast, comprehensive analysis of fast growth and high yield markets were analyzed, taking into account circuitry considerations for Australian passenger traffic to Asia and beyond.

Route Design – developed a route structure and analyzed network scenarios using sophisticated network optimization tools, including LiftPlan® (solution based on Lufthansa System’s NetLine/Plan). Detailed schedules and fleet plan were produced.  Both narrowbody and widebody scenarios were considered.

Commercial Workshops – executed workshops on commercial strategy and the evaluation of fare premium considering use of Qantas’ access to premium passengers. This included development of migration activities and operational readiness as well as impact and valuation  of constraints.

Joint Venture/Codeshare Benefits – Evaluated differential passenger numbers and revenue gain under various codeshare and joint venture scenarios.

Results

The project results were approved by the executive management team.