Puerto Rico Tourism Organization Review

The Challenge

Currently, several organizations are involved in elements of tourism development and marketing in Puerto Rico. For several years, many have believed that a new approach should be taken to become more effective. InterVISTAS was commissioned by the Puerto Rico Hotel & Tourism Association to complete a DMO review and to identify and evaluate options for tourism organization in Puerto Rico to maximize the business opportunity for the destination.

Our Role

This initiative included several core components:

  • review and assessment of current DMO organization in Puerto Rico
  • global review of over 20 DMOs around the world to identify best practices and applications
  • identification and evaluation of alternative organizational models
  • development of recommendations for tourism organization in Puerto Rico

InterVISTAS presented the results of our research & analysis, consultation and recommendations to industry stakeholders in Puerto Rico.


The Governor of Puerto Rico has announced that they will adopt our recommendations and move forward with implementation.