In late 2010, Philadelphia International Airport officials began a tactical strategy with support from InterVISTAS to create realistic targets for air carriers that would serve local passengers and increase competition. Target markets for increased competition included Los Angeles and San Francisco due to the amount of passengers between the markets. In addition, over 40% of passengers were flying on connecting service. Additional markets included Boston and Dallas/Fort Worth which were monopolies.
InterVISTAS provided broad based project support to Philadelphia over a one year period on this project, including:
- Headquarters Meeting Support
- Passenger & Cargo Airline Presentations
- Incentive Support
- Strategic Planning
- Community Outreach
- Demographic Support
In 2012, 4 new airlines announced service to Philadelphia, 3 of which were Low-Cost Carriers (Virgin America, Spirit and Jetblue as LCCs and Alaska Airlines which is a network carrier).