Malaysia Airlines Strategy

The Challenge

Malaysia Airlines evaluated the feasibility of a premium service in conjunction with another airline. The InterVISTAS team developed network design and revenue forecasting as part of a broader project team.

Our Role

Market Forecasting – executed market forecast taking into account long term/top down forecast driven by GDP growth and travel propensity of the client’s projected markets, as well as bottom up analysis including MIDT and PaxIS flown data. Further to market forecast, comprehensive analysis of fast growth and high yield markets were analyzed, taking into account circuitry advantages of Kuala Lumpur International Airport.

Route Design – developed a route structure and analyzed network scenarios using sophisticated network optimization tools, including LiftPlan® (solution based on Lufthansa System’s NetLine/Plan). Various network design scenarios were analyzed, focusing on maximizing long term contribution. Detailed schedules and fleet plan were produced.

Commercial Workshops – executed commercial workshops to executive management.

Joint Venture/Codeshare Benefits – evaluated differential passenger numbers and revenue gain under various codeshare and joint venture scenarios.

Results

The project results were approved by the executive management team.