China and India Market Opportunity Assessment Rocky Mountaineer Vacations

The Challenge

InterVISTAS was retained by Rocky Mountaineer Vacations, a division of Armstrong Hospitality Group (AHG), to asses the potential market and business opportunity for the rail tour operator from the emerging outbound tourism markets in China and India.

Our Role

The project included consumer and travel trade research, market assessment, and in-market interviews with tour operators and travel agents in China and India to evaluate the business potential of these emerging international markets for AHG. Consultations were also completed with tourism stakeholders in Australia to incorporate best practices into our recommendations. Several strategic planning sessions were held with the senior management team at AHG to discuss findings and recommendations.

Results

InterVISTAS provided AHG with a set of strategic recommendations to develop the market including potential tour packages, strategic international partnerships, and potential long-term investment opportunities in China and India. Canada has since received Approved Destination Status (ADS) from China and has experienced a significant increase in visitation from these emerging markets.