Charlottetown Airport Route Development Program

The Challenge

As a popular tourism destination, Charlottetown Airport Authority and the Government of Prince Edward Island sought new air routes to reduce traffic leakage and stimulate additional air travel.

Our Role

InterVISTAS undertook a detailed leakage analysis to accurately quantify the potential demand for air travel to/from Charlottetown, and worked with both airport and government in pursuing new air services.

Based on the analysis, a number of strategic recommendations were made on air service development initiatives for the airport.  Implementation included several important activities, including:

  • Undertaking detailed route profitability forecasts
  • Developing business cases for new routes
  • Presenting business cases to target airlines
  • Evaluating and negotiating financial incentive packages

Results

The route development program was highly successful, resulting in new services to several hub airports: Toronto, Detroit, Boston and New York JFK.