The Schiphol Group wanted to develop airside entertainment concessions for transfer passengers, who spend less in the shops than originating passengers. This is because they are in a ‘time killing’ rather than a spending mood. Maybe entertainment concessions would do the trick.
Within Schiphol Group’s own commercial development department, Johan Schölvinck and colleagues conceived novel ideas such as the world’s first airside airport casino, a golf practice centre, a fitness studio, an in-terminal airside hotel and sauna & shower centre.
These entertainment concessions opened in 1993-1994 and were successful. The casino was a world hit. Transfer passengers were also spending more money in the retail shops and restaurants afterwards, as the entertainment events brought them in the right mood.