With its strategic location at the crossroads of the globe, Abu Dhabi Airports Company (ADAC) faced the difficult task of identifying and prioritizing route development targets, and to focus the Company’s resources on those opportunities with the greatest potential for success.
InterVISTAS provided comprehensive strategic, analytical and training support to ADAC, including:
- Market size assessment
- Traffic leakage assessment
- Route development strategy
- Route analysis
- New route business cases
- Route development training
- Strategic advice
- Financial incentive recommendations
As part of the air service development strategy preparation, InterVISTAS solicited and incorporated input from government and tourism stakeholders. The strategy involved the analysis of over 2,000 markets, and identified and prioritized more than 175 viable routes.
InterVISTAS prepared business cases and route forecasts for a number of successful new route wins, including Air Asia X, Thai Airways and Air France.