Kilimanjaro International Airport Route Development Support

The Challenge

Located between the world-renowned tourism destinations of Mount Kilimanjaro and Serengeti National Park, JRO required assistance in identifying and pursuing new air services.

Our Role

Working closely with Kilimanjaro Airport Development Company, InterVISTAS undertook a detailed market size/ leakage analysis, prepared a comprehensive route development strategy and created detailed profitability forecasts for priority routes and target airlines.

Results

Supported by InterVISTAS’ quantitative analysis of the market, JRO has secured tourism stakeholder support for its route development program, and in 2012 successfully secured daily Qatar Airways service to/from the Doha gateway.

 

Photo courtesy:  Flickr – mlrogers4