Travel Manitoba Provincial Tourism Strategy
Project Brief
Upon completing a province-wide DestinationNEXT Assessment, Travel Manitoba engaged InterVISTAS to create their Provincial Tourism Strategy. The objective was to create a plan that addressed specific issues raised in each of the regions. Travel Manitoba, along with key leaders from the Manitoba Chamber of Commerce and the Manitoba Government, partnered together to lead this Plan for their province.
Approach
This plan was created through a series of key steps:
- A detailed review of current performance and visitor metrics
- Review of key industry and market trends
- Visitor and industry research
- Series of interviews and workshops with key industry and community leaders
- Survey of travel trade and meetings/sports events organizers to gather their views on tourism in Manitoba
- Visioning Workshop to gain input and buy-in for the core elements of the plan and to prioritize key initiatives
Results
The Plan was approved in 2018 by the Board of Directors from Travel Manitoba and the Manitoba Chambers of Commerce as well as Manitoba’s Minister of Growth, Enterprise, & Trade. This was the first time all three organizations came together to guide the development of such a Plan, which included initiatives on: market positioning; experience development; collaboration and public engagement.
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