Tourism Kamloops Five-Year Strategic Plan

Project Brief

In May of 2016, Tourism Kamloops hired InterVISTAS Consulting Inc. to facilitate the creation of a new five-year strategic plan under the direction of their new CEO. Prior to the retreat, the strategic planning team conducted an extensive stakeholder consultation process. A key aspect of the process was to conduct one-on-one interviews and focus groups with local stakeholders who will be instrumental in helping realize the vision of Tourism Kamloops.

Approach

• Conducted a series of one-on-one interviews and focus groups with key stakeholders
• Reviewed key background documents and visitor statistics
• Developed a customized DestinationNEXT online self-assessment which was distributed to over 150 stakeholders
• Facilitated a one-day Board strategic planning retreat
• Worked collaboratively with the Board of Directors and Senior management team to refine the core elements of the plan