Five Year Regional Economic Development Strategic Plan for Fort McMurray Wood Buffalo

Project Brief

In January of 2021, Fort McMurray Wood Buffalo Economic Development & Tourism hired InterVISTAS Consulting Inc. to facilitate the creation of the newly formed organization’s first five-year strategic plan. The strategic planning team is currently conducting an extensive stakeholder and rights holder consultation process. A key aspect of the process is to conduct one-on-one interviews and focus groups with local stakeholders and rights holders who are instrumental in helping realize the vision of the region.

Approach

This plan is being created through a series of key steps:

• A detailed review of current performance
• and visitor metrics
• Extensive review of economic drivers within the region
• Tourism trends and strategies research
• Series of interviews and workshops with key industry, community and indigenous leaders
• Board engagement sessions to develop critical elements within the plan