Travel Alberta Destination Air Visits Monitoring Program

The Challenge

Within the Canadian market there is not publically available sources of air travel information. In order to effectively target their marketing programs, set performance objects and monitor results, Travel Alberta needed vital information on visitors from their major air markets, their true point of origin and travel behaviour.

Our Role

InterVISTAS evaluated information collected from travel agency booking systems, ARC ticket sales, Statistics Canada, international civil aviation authorities and airlines schedules to provide ongoing monthly, quarterly, and annual air visitor analysis and capacity trending.

Results

InterVISTAS’ information services provided the basis for the design of a marketing strategy and the development of air access policy. Monthly monitoring helped in the definition and refinement of successful communications programs and, as appropriate, directed the re-allocation of promotional resources.