The challenge was to provide an immediate analytical and strategic boost for discussions with potential strategic partners and strengthen the airport’s marketing efforts.
We met this challenge by providing:
- a comprehensive catchment area passenger demand and surrounding airport leakage analysis;
- a professional evaluation of airport cargo facilities and the potential for developing a business strategy towards establishment of a cargo logistics centre and;
- a template to create marketing presentations to potential partners, with the goal of developing more passenger services, air cargo and logistics business at Osijek Airport.
Study findings were well received by Minister Dončić of Croatia’s Ministry of Maritime Affairs, Transport and Infrastructure and the findings are supporting the airport’s business development initiatives.