Understanding passenger travel patterns and volumes by origin–destination (OD) is essential to the primary planning and marketing activities of airlines, airports, civil aviation authorities, and tourism organizations. InterVISTAS has been compiling government statistics, GDS booking data and airport site statistics for over ten years and has developed the expertise to marry the many data sources to accurately estimate origin destination market sizes and fares by month, carrier, point of origin, and travel gateway. Additionally, our partnerships with industry data sources enable InterVISTAS able to analyze econometric profiles of passengers and basic travel information, such as length of stay and party size.
Understanding current OD volumes is seldom sufficient to provide a full picture of the air service potential and InterVISTAS has created sophisticated customer choice models that look at the behavior of the entire catchment area, include passengers leaking to competing airports. InterVISTAS customer choice models consider quality of air service and fare differentials to estimate the share of the catchment area using each of the available airports in a region. Catchment area and airport share analyses provide a better estimate of the true potential of new air services. InterVISTAS models uniquely address both traditional carriers and LCC carriers, for whom available data may be more limited.
InterVISTAS market analysis services additionally include: monitoring of current air services considering direct capacity as well as the quality of service for points served on a connection basis, and forward-looking demand projections. Such services are highly valued by tourism organizations wishing to maximize value from their promotional expenditures.
- Accurate market size information from which to plan and evaluate air service potential.
- Incremental catchment area leakage information that is difficult to estimate or derive from other sources.
- Timely market behavior information enabling refining or restructuring of communications programs or the product offering itself.
- Expanded understanding of the customer group, the value they represent, and the products and services they require.