The plan was developed after extensive consultations with the tourism industry and government.

Two major stakeholder sessions were organized: a local Workshop with 120 local industry executives and government officials; and a Tourism Forum which included executives from the major cruise lines, airlines, tour operators, hotels, and travel agencies, as well as local government, port and agency officials.

The project work included an analysis of current tourism and transportation infrastructure, an in-depth review of global and North American tourism industry developments, and a competitive analysis of major North American and Caribbean tourism markets.

The plan included some 14 key strategies with over 120 specific initiatives to undertake over the next 5 years.

• Identify key trends in the Tourism/ Hospitality industry;
• Complete a competitive assessment;
• Identify key issues and performance measurement indictors; and
• Develop a 5-year Strategic Plan.

The plan was accepted by Hilton International and is currently being implemented by management.

This report provided actionable business development advice on generating tourism growth from Mexico via specific in-market representation, tour operators, air carriers and consumer campaigns.

InterVISTAS worked closely with government and tourism stakeholders in the Canary Islands to determine priorities, key issues and market development initiatives.

Strategy includes both air services development programs and travel trade market development initiatives including interviews and meetings with tour operators in North America and Europe.

Since the Program's initiation several new flights have been introduced, including services by American Airlines, Delta Air Lines, United Airlines, US Airways, ATA, Air Tran, JetBlue Airways and Spirit Airlines.

This assessment provided a leading North American tour operator with recommendations on consumer campaigns, consumer expectations on service, consumer loyalty, pricing and packaging considerations, role of travel agents, preferred airport gateways and required consumer services at airports.

This survey provides critical insights into the lifestyles and motivations of Canadian leisure travellers, their future trip intentions, their views on recent travel experiences at home and abroad, trip planning and booking behaviour, emerging lifestyles and brand preferences.

InterVISTAS designed and facilitated numerous stakeholder workshops and discussion forums to help in development of the strategic plan.

A comprehensive plan, with six guiding strategies and 100+ action items, was developed by InterVISTAS, and launched in April 2007 by the Mayor of San Antonio and Mexico's Ambassador in a public address.

The City of San Antonio has now asked InterVISTAS to develop a proposal to implement the key action items of the strategic plan.

This plan was developed in association with the senior management team at Tourism Vancouver and the Board of Directors, and involved multiple workshops and facilitation sessions to develop long term national and international tourism development strategies for Vancouver. The plan spans initiatives and programs from 2008-2015.

As a key part of the strategic plan, a market model with detailed market-by-market growth scenarios was developed in collaboration with Tourism Vancouver.

This included an identification of key demand and supply factors driving tourism growth, and requirements to achieve the market growth scenarios, to help the Province of BC reach its $18 billion tourism revenue target for 2015.

The official Strategic Plan was launched at Tourism Vancouver's AGM on May 30, 2007.

The strategic plan included an identification and assessment of key demand and supply factors driving tourism growth in the City of Richmond, including tourism trends, socio-economic changes, government and transportation policy, and a detailed SWOT analysis to identify the opportunities and strategic issues for Tourism Richmond.

An updated vision was created, along with strategic objectives and measurable targets, including recommendations and strategies to contribute to the Province of B.C.s $18 billion tourism revenue target for 2015.

The project included consumer and travel trade research, market assessment, and interviews with tour operators and travel agents in China and India to evaluate the business potential of these emerging international markets for AHG.

Focus was on the identification of high-yield markets that fit with AHG's products and services. Several strategic planning sessions were held with the senior management team at AHG.

InterVISTAS provided AHG with a set of strategic recommendations to develop the market including potential tour packages, strategic international partnerships, and potential long-term investment opportunities in China and India.

The plan included a review and assessment of current hotel accommodation and trade show space capacity, MICE market trends, analysis of future demand (development of forecast scenarios), competitive analysis, marketing considerations, along with facility requirements and cost estimates.

An integrated approach was taken to ensure that the proposed trade centre would align with and support other B.C. provincial initiatives such as the Asia Pacific Gateway strategy, and the Province's goal of doubling tourism revenues to $18 billion by 2015.

This included a situational analysis, market review, competitive analysis, SWOT, and development of long-terms objectives and measurable targets for the resorts.

Detailed market-by-market forecasts were created along with specific strategies and action plans for national and international target markets in North America, Europe and Asia, including a market tracking and program evaluation plan.

These guidelines set up the code of conduct and quality assurance program regulations for Canada's receptive tour operators, a critical document required by Canada and China as they develop their ADS arrangement.

The ADS scheme is a unique bilateral tourism agreement between the People's Republic of China and foreign destination countries which allows Chinese nationals to travel to the destination country in a leisure group tour format.

Without ADS, Chinese nationals are generally only permitted to travel to destination countries for business, study or for visiting friends and relatives. ADS also allows the designated destination country to actively market its tourism products and services in the China market.

The ADS Scheme was launched by the Chinese government in 1983.

The key deliverables included a new vision for the airport; identification of the key strategic issues that must be addressed; and an action plan to address these issues.

Under this standing offer arrangement, InterVISTAS has become an official advisor to the CTC, and has been retained on an on-call basis.

Specifically, InterVISTAS has been contracted to provide advice on new business development opportunities for Canada within the international travel trade community and from Canada's leading inbound travel markets.

Along with a select group of national tourism industry experts within the private sector, the public sector, and academia, InterVISTAS provides input and advice to the CTC on its international market research programs and strategic planning initiatives.