At InterVISTAS we are experts in estimating air visitor demand and analysis of air capacity supply, two fundamental pieces of information tourism professionals need to assess the market and target opportunities.
Obtaining the right intelligence at the right time will significantly improve your success in attracting high valued visitors while insuring optimal allocation of marketing resources. We can help you to:
Identify Prime Opportunities
Our passenger models identify visitor volumes and travel patterns by country, state and city of origin and our air access assessments evaluate the quality and competitiveness of air services to your destination.
Our data products will help you:
- Target your campaigns to markets with high quality
of air access
- Identify emerging domestic and international
markets for new visitors
- Track visitor volumes from your key markets
- Evaluate the impact of current marketing campaigns
at each location
- Identify critical markets for air access development
Advice on the Best Marketing Time Horizons
Our advance trip booking information enables destination marketing organizations to better schedule marketing campaigns based on seasonal fluctuations in both volume and purchase behavior.
Historical trip bookings identify the peak purchasing periods for each travel season while current advance booking information provides an accurate leading indicator of future demand.
Understand Visitors' Trip Profiles
Our market intelligence can help you build a travel profile of your visitors and their air travel preferences. We can assemble visitor profiles based on the country of residence, travel season, and originating city districts.
A typical profile includes the following elements:
- Size of travel groups
- Length of stay
- Connection gateways
- Airline preferences
- Travel class
In many markets, visitor profiles change according to the travel
season. We can help you maximize your marketing dollars by focusing efforts according to the visitors' dynamic profiles. You can use these profiles to develop future travel experiences that can better meet the needs of your target audience.
Provide Critical Point of Sale Information
InterVISTAS maintains a database of international postal codes that, when matched to passenger air ticket point of sale information, can help you define visitor region of origin and essential demographic data such as:
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- Age distribution
- Travel preferences
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Identify Strategic Alliances and Partners
With interpretation by our tourism experts, our data can provide the intelligence destination marketing organizations need to form strategic business alliances.
We can help you identify:
- Top selling travel agencies
- Favourable multiple destination packages
- Collaborative opportunities benefiting both airlines and tour operators
Our empirically based data analysis can help you develop strong business cases for collaboration; ensuring the highest probability of success.
Our Clients
Destination Marketing Organizations, Airports, Airlines, Tour Operators, Hotels and Resorts, Governments.
Nigel Brownlow
