The Need

The airline required a new corporate strategy and business plan to support raising $0.5 billion USD to support the restructuring effort and fleet growth of the airline.

Our Role

The team, led by Dr. Emre Serpen, developed a distribution strategy executing the following project activities

• Diagnostic of SriLankan business units
• Market and competitive analysis
• Market forecasting
• Development of network, route structure, hub design, fleet plan
• Improvement plan for commercial division including pricing, revenue management, sales and distribution
• Improvement plan including crew optimization, operations control
• Improvement plan for IT, MRO, ground handling and other SBU’s
• Development of the business plan
• Development of the quick hits

Results

The plan was approved by Government and SriLankan Airlines.